PinnedShelly ShmurackinThe StartupForensic Science Principals for Product ManagersForensic science is a field that leverages scientific methodologies and tools, in order to obtain criminal convictions. it is highly…7 min read·Jul 15, 2022----
Shelly ShmurackinAspectiva EngineeringLessons Learned from Two Years with the World’s Largest RetailerWalmart, the world's largest retailer, acquired Aspectiva in 2019. Aspectiva became part of a team of 2.3 million Walmart employees that…4 min read·Sep 4, 2021----
Shelly ShmurackinUX CollectiveFBI profiling techniques for product managersUsing the learnings of forensic psychologists & law enforcements officials about criminal profiling to improve product management work5 min read·Sep 2, 2021--1--1
Shelly ShmurackinAspectiva EngineeringThe Product & Engineering Role in Leading Organizational ChangeWhat is our role in the growth from a small startup to an organization? How can we help reduce pain and achieve greatness?5 min read·Aug 18, 2021----
Shelly ShmurackRecidivism Prediction Pitfalls: An explanation through Collaborative FilteringAccording to one of the case studies done, the overall precision that the existing model provides is between 61–70%, with two main issues…5 min read·Aug 13, 2021----
Shelly ShmurackinThe StartupExplaining Precision & Recall By Thoughts Of Justice ReformIf you are working on AI/ML products, you might have already came across the words “precision” & “recall” along the way, we use these…4 min read·Dec 25, 2020----
Shelly ShmurackinUX CollectiveThe dark side of user interviews: Lessons learned from wrongful convictionsThe Innocence Project has documented over 375 DNA exonerations in the United States, 21 of these cases served on death row, and an average…4 min read·Jan 16, 2021----
Shelly ShmurackA Product Manager’s Journey Into The Dark Statistics of Crime (Part II- The Story with Crime)Why is it that crime based media keep breaking revenue records unlike no other in their respective media categories? And how does this…5 min read·Dec 8, 2019----
Shelly ShmurackA Product manager’s journey into the dark statistics of crimeWhat is that spark that creates podcasts like “Serial” or TV docos like “Making a Murderer” so captivating? how is it that they keep…6 min read·Dec 5, 2019----